Space35 Project to brand the exhibition space at new BCU building, Parkside. I chose the name Space35 in relevance to ‘Space’ being adaptable and ‘35’ from the original name of the land the building is built on, ‘Plot 35’. The logo mark was inspired by the new buildings style. Media range from logo, business cards, gallery signage, website and social media.
Brief was to create a display & empty-belly poster for the BirmJazzFest 2013; my main focus from the brief was to make it more accessible, hence why the current up-to-date style. Also I chose to use painted typography as it’s expressive and improvised; a key aspect of jazz.
Find out the meaning of name and produce a visual outcome.
I chose to research my last name “Payne” which its original meanings translated to heathen, rustic, villager and pagan. I didn’t know how to produce this in a graphical way and had little time so had an idea of producing a collage using the themes of my names meaning. I looked at collage artists like Sebastien Thomas for inspiration.
In this project we were asked to create our own 21st century “ism”… what!?! and represent it as a poster including graphics and typography.
After a bit of research into what what is different about our day to day lives in this century the use of smartphones was an obvious choice. So came up with “COMPULSMOBILISM”; the common habit of unnecessarily checking of your mobile phone constantly.
We were given a very vague starting point; to create some kind of advertising campaign, graphics or packaging for an existing, old or new Cadbury product. Looking back at Cadbury’s discontinued products I came across the AZTEC bar (a Cadbury version of the Mars bar) so decided to rebrand the product and bring it up to date with new packaging.